About Us


www.goldintheeast.com is a leading online digital department store with 1000s of big brand products including women's, men's and kids' fashion, beauty, jewellery and electricals.

We give our customers a shopping experience that presents the newest, most desirable things for their wardrobes, home and family, from the brands they love and those they're yet to discover.

Our mission is to empower every one globally to be confident in themselves and be who they want to be. East Gold is a bold, straight talking and forward thinking Brand inspired by real life that aims to do exactly that. Everything we create is informed by our customer along with global influences like social media, street style, and popular culture, creating a destination that delivers and encompasses everything it means to have that image on the go in the world today.

We create looks designed by in-house talent that's made to equip millennials with the fashion they need for all elements of their life. And since our aim is all about empowerment, we make it easy for everyone by making our product affordable. Its not just fast fashion - its rapid fashion. We drop over 50 brand new styles every single day, working constantly to bring the freshest pieces & Tech, put together and ready-to-go.